Reflection

PR is a complex profession and requires many different skills, people do not tend to realise the extent of the effect PR has and it often gets associated with the glamour of Samantha from ‘Sex and the City’, 

Or the manipulation of the truth that is associated with Max Clifford.

In reality PR deals with everything from crisis management to launching or maintaining a brand, it can differ from Marketing PR to having a seat in the boardroom in Corporate PR. 

This module has been really useful at giving an insight into the everyday tasks of a PR practitioner. I think the assignment itself has given us a good grounding knowledge of what it takes to brief agencies and also to pitch back to companies, it has allowed us to put knowledge into practice which I personally find more useful than simply learning theory. 

I think the information I have received on this course, and also the practical application of presenting and blogging skills will be very useful for the rest of my time at university. Strong presentation skills are not only vital at university, they are highly important in the PR industry. I think that my presentation skills have improved greatly at university and will hopefully continue to do so. Blogging is also an up and coming PR venture, and may be something I would be asked to do on behalf of a company. 

I personally value communication skills very highly, whether on a personal level between friends or in a very public way such as presenting at work, therefore these skills need to be finely tuned to be used to the best of my ability. This is definitely something I plan to continue to work upon.