The End Is Nigh

So this series of posts has come to an end. Looking back at the initial reason for starting the blog,

‘Persuasion is a key tool of the PR practitioner who exists to present the client or organisation in the best possible light. Sometimes this activity is referred to as propaganda or spin. Discuss.’ 

It’s clear after writing these posts that PR is not black and white. Throughout this series, I have discussed the origins of PR, ethics both personal and professional, trust and credibility and truth and reputation. All of these topics have explored in some way the dynamics of PR and spin. As I have mentioned throughout my posts I firmly believe that PR and Propaganda are at completely opposite ends of the scale. PR lies in truth and that is ultimately the thing that sets them apart. I have enjoyed writing these blogs and appreciate all comments and input.

 Goodbye for now

Amy